Guides
How to choose a name, check a trademark, recover a domain: practical guides written to help you decide, with NameSapiens tools built in.
The Nice Classes, Explained Simply
What the 45 Nice classes are, how they work when filing a trademark, and how to pick the right ones for your business without overspending.
8 min read
The .com Is Taken: What to Do Next
Your name's .com is already registered? How to find out who holds it, when buying makes sense, which alternatives work, and when you can claim it back instead.
8 min read
Invented vs descriptive names: which one actually pays off
Distinctiveness, registrability, memorability and marketing cost: how to choose between a coined name and one that says what you do, with examples and criteria.
7 min read
Why AI gets company names wrong (and how to measure a name's AI visibility)
Training-data collisions, tokenization, homophones, dominant entities: why AI assistants confuse brands and how to test your name before you commit to it.
7 min read
How much does it cost to register a trademark? UIBM vs EUIPO vs WIPO
Official fees for Italian, EU and international trademarks in one comparison table, plus the hidden costs and how to decide where to file.
6 min read
Recovering a .it domain: how the Registro .it reassignment procedure works
Opposition, PSRD providers, bad faith, timelines and costs: a practical guide to recovering a .it domain someone else registered, without going to court.
7 min read
How to Choose a Company Name in 2026
A practical guide to choosing a company name in 2026: criteria, common mistakes, and the trademark, domain and AI-visibility checks to run before you commit.
8 min read
Typosquatting: what it is, how it works and how to defend your brand
Misspelled domains, homographs, alternative TLDs: how typosquatters exploit your name and what you can do before and after they register.
7 min read
UDRP: How to Recover a Domain That Uses Your Trademark
How to recover a domain registered in bad faith with the UDRP: the three elements, costs, timeline, providers, and the .it and .eu routes.
9 min read
Can Your Name Be Registered as a Trademark in Italy and the EU?
How to check whether a name can be registered as a trademark in Italy (UIBM) and the EU (EUIPO): requirements, clearance searches, fees and timelines.
7 min read